Sezione Nome Descrizione
File Testi per l'esame
File SEMINARIO DA NON PERDERE ; NEUROMARKETING
Cartella le ricerche dei frequentanti

Presentazioni ppt
Topic 1 File lettura su conti mentali
File secondalettura sui conti mentali
File Lezione 1 - 2013-2014
File Abstracts
Abstracts discussi nella lezione 2 per organizzare i gruppi di ricerca
File Construal-level mind-sets and the perceived validity
File Aesthetic package design
File Decoding Customer-Firm Relationships
File Gratitude versus Entitlement
File How persuasive messages can influence behavior without awareness
File How we relate to brands
File Money and Thinking
File Nature imagery in advertising
File Presence of Various Figurative Cues on a
File Sadness and Consumption
File Situated embodied cognition
File The benefits of “sleeping on things
File When Less is More
File Use does not wear ragged the fabric of friendship:
File If money doesn't make you happy
File Identity-based motivation:
File Motivating consumer behavior by subliminal
File The Silver Lining of Materialism
File Relative visual saliency differences induce sizable bias
File Brands as intentional agents framework
Topic 2 File Lezione 2
Topic 3 File Lezione 3
File commissione europea su Nudge 1
File letture consigliate su Nudge
File Landier
Topic 4 File Lezione 4
Topic 5 File Articolo approfondimento lezione 5
File lucidi su articolo di approfondimento
File Lezione 5
Topic 6 File Lezione 6
File scala breve BCC
File esempio questionario su consumi
Topic 7 File Lezione 7
Topic 8 File Lezione 8
Topic 9 File Lezione 9