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Testi per l'esame
SEMINARIO DA NON PERDERE ; NEUROMARKETING
lettura su conti mentali
secondalettura sui conti mentali
Lezione 1 - 2013-2014
Abstracts
Construal-level mind-sets and the perceived validity
Aesthetic package design
Decoding Customer-Firm Relationships
Gratitude versus Entitlement
How persuasive messages can influence behavior without awareness
How we relate to brands
Money and Thinking
Nature imagery in advertising
Presence of Various Figurative Cues on a
Sadness and Consumption
Situated embodied cognition
The benefits of “sleeping on things
When Less is More
Use does not wear ragged the fabric of friendship:
If money doesn't make you happy
Identity-based motivation:
Motivating consumer behavior by subliminal
The Silver Lining of Materialism
Relative visual saliency differences induce sizable bias
Brands as intentional agents framework
Lezione 2
Lezione 3
commissione europea su Nudge 1
letture consigliate su Nudge
Landier
Lezione 4
Articolo approfondimento lezione 5
lucidi su articolo di approfondimento
Lezione 5
Lezione 6
scala breve BCC
esempio questionario su consumi
Lezione 7
Lezione 8
Lezione 9
Testi per l'esame ◄