Readings/Bibliography: Statistics for Marketing and Consumer Research. Mario Mazzocchi, SAGE Publications Inc, 2008. Further references will be given when needed. Teaching methods: Lectures.
- Trainer/in: Ilaria Benedetti
- Trainer/in: Tiziana Laureti
Einschreibeoptionen
Readings/Bibliography: Statistics for Marketing and Consumer Research. Mario Mazzocchi, SAGE Publications Inc, 2008. Further references will be given when needed. Teaching methods: Lectures.