Readings/Bibliography: Statistics for Marketing and Consumer Research. Mario Mazzocchi, SAGE Publications Inc, 2008. Further references will be given when needed. Teaching methods: Lectures.
- Docente: ILARIA BENEDETTI
- Docente: Tiziana Laureti
Opzioni di iscrizione
Readings/Bibliography: Statistics for Marketing and Consumer Research. Mario Mazzocchi, SAGE Publications Inc, 2008. Further references will be given when needed. Teaching methods: Lectures.