Fashion
is a complex socio/economic phenomenon with important interpersonal
implications. Some of these implications are shared with other forms
of art and critically relate to choices consumers make when
evaluating products to purchase. Beauty is perhaps the most commonly
known
value individuals may consider when experiencing fashion crafts. But,

there
are also other basic
cognitive
processes such as
perception,
memory or emotion,
as
well as other
factors, such
as attitudes, motivation, or personality, all contributing to the
fruition of fashion, and that drive
consumer choices as
a result.
This module will cover basic psychological processes such
as
perceiving and attending to objects,
explore emotional
responses
that
may arise when such objects are experienced, as
well as,
consider what eventually
would
drive individuals to make their consumer choices.