Sapienza University of Rome
Economics Faculty
Department of Management
Strategic and Innovation Management
9 ects
1st semester
Academic year 2022-2023
Cristina SIMONE
PhD, Full Professor of Business Management
Contents
Introduction
Strategy and innovation: the megatrends
Part I. Strategic Management
- Deliberate and emerging strategies
- Business strategies
- The “structure-conduct-performance” paradigm
- The fice competitive force model
- The Resource Based View (RBV) of the firm
Corporate strategies:
Vertical integration
Strategy of diversification
Internationalization strategies
Strategic alliances
Part II. Industry dynamics of technological innovation
Introduction: The importance of technological innovation
The impact of technological innovation on society
Sources of innovation
Types and patterns of innovation
Standards battles, modularity, and platform competition
Timing of entry
Part III. Formulating technological innovation strategy
Defining the organization’s strategic direction
Choosing innovation projects
Collaboration strategies
Protecting innovation
Part IV. Implementing technological innovation strategy
Organizing for innovation
Managing the new product development process
Managing new product development teams
Crafting a deployment strategy
Recommended book and teaching materials:
Melissa A. Schilling, Strategic Management of Technological Innovation, 2020, 6th edition, McGraw-Hill Education, (all chapters)
The slides of the course and the case studies are available by the Moodle platform Sapienza
EXAM:
Exam type: written test featured by multiple choice and open questions;
Exam structure and marks:
15 multiple choice ----> 1 mark for each right answer;
and 3 open questions: 0-5- marks according to the quality of the answer
Exam dates: time table available on Infostud
LEARNING AIMS
This module puts innovation management into the emerging complex context and shows the importance of innovation in the era of digitization and globalization.
In this module students are introduced to a wide range of concepts in the field of innovation management.
This module will allow the students to become familiar with a selection of innovation strategic and organizational issues and gain an understanding of their implications on the firm’s strategies and processes.
It familiarizes students with the theoretical base for innovation and innovation management and provides them with a thorough understanding of the nature of the innovation and the complex and challenging technological dimension that shapes the current business environment. Students will learn how to critically assess the implications of such dimension for business strategy and decision making.
Learning Outcomes:
On completion of the module, the successful student will have acquired:
-Knowledge:
The main definitions, theories of and debates around strategic and innovation management.
The crucial industry dynamics of technological innovation.
The sources of innovation
The main types and patterns of innovation.
The definition and consequence of standards battles; the implication of modularity and the emerging dynamic of platform competition.
The main dimensions according to which formulate a technological innovation strategy.
The main risks related to technological innovation.
The definition and consequence of alternative innovation strategies: open innovation vs. close innovation.
-Skills:
Effectively search for, identify, and analyze information related to strategic management and innovation dynamics and its impact on business performance.
Critically evaluate the economic and demand–related issues and risks facing firms implementing technological innovation strategies.
Craft appropriate technological innovation strategies
Evaluate and select appropriate mechanisms to protect innovation.
Critically assess the ethical and social issues and debates related to technological innovation.
- Docente: CRISTINA SIMONE