The technological changing has invested all the field of design,
including the Fashion one. This has determinate an evolution of the classical
professionals and tools and it has given the possibilities to research new
strategies and to develop more flexible business model. Into this diversified
scenario the themes of local and of making and craftsmanship are configuring as
the more adherent veins that can figure the current design scenario. These are
phenomena to be investigate even into the Fashion Design and they are shaping
new way of strategies that are changing the current business model and are
defining a new Fashion System. Catalysing these phenomena, the course of Fashion
Design wants to dig into them in order to investigate new products, process and
consumption habits focusing on one specific product typology and using the
approach of Strategic Design as tool to establish new business models.

For these purposes, the structure of the course will be dived into
theoretical lessons, to set the general and specific frames of the scenario and
the peculiar traits of the subjects, and into design tasks, to analyse the
specific scenario, to reveal the relevant possibilities to work on and to build
new fashion business.

Related with this modified business dimension, the course wants to reach
the following specific goals:

•          - Understanding the
evolution into the Fashion System in terms of production, product and
strategies;

•          - Learning how to set
and build new business model adherent with the current fashion market, close to
specific consumers and trends;

•          - Developing the main
tool to comprehend how to set valid business strategies for the new fashion
system.

 From the methodological point of view, the course is focus on the
approaches and tools used by Strategic Design.